Risk communication a mental models approach m morgan on amazoncom free shipping on qualifying offers this book explains how to develop more effective risk communications using the carnegie mellon mental model approach such communications are designed to contain. This book explains how to develop more effective risk communications using the carnegie mellon mental model approach such communications are designed to contain in readily usable form the information that people need to make informed decisions about risks to health safety and the environment. This book provides a systematic approach for risk communicators and technical experts hoping to serve the public by providing information about risks the procedure uses approaches from risk and decision analysis to identify the most relevant information it uses approaches from psychology and communication theory to ensure that it is understood. Get this from a library risk communication a mental models approach m granger morgan people today must take decisions about many health safety and environmental risks nuclear power hiv aids radon vaccines climate change and emerging infectious diseases are just some of the . Mental models approach to risk communication in such cases people need help in refining their mental models yet it is recognised in the injury prevention literature that limited communication between researchers practitioners and lay people as well as insufficient sensitivity to contextual factors and actual knowledge needs when using a public health approach to injury prevention
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